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Case Study

Stucologie

8+ years of digital partnership — from local startup to regional market leader

stucologie.nl

Years

Websites

435+

Reviews

40+

Articles

Glad gevelstucwerk met strijklicht — professioneel resultaat

Glad stucwerk Spaanse Hof — buitengevel project

Stucwerk buitengevel — gladde afwerking met schaduwspel

Gevelstucwerk detail — strakke lijnen en perfecte afwerking

Buitenstucwerk project — modern glad gevelstucwerk

Stucologie vakmanschap — gevel afwerking close-up

Glad gevelstucwerk met strijklicht — professioneel resultaat

The Client

Stucologie BV was founded in 2006 by brothers Minas and Gewor Tsjitian in Lelystad, the Netherlands. What started as a small local plastering company has grown into one of the region's most trusted names in stucwerk, spuitwerk, and painting services. With 5-15 employees, SBB certification as a training company, and Master Level 4 qualification, Stucologie represents craftsmanship at the highest level.

The Team

Jorik

Renée

Burak

Willem M.

Norair

Ruud

The Challenge

When Stucologie first approached us, they were a local business competing in a crowded market. They needed a professional online presence that could help them stand out from hundreds of competitors, dominate local search results, and expand their service area from Lelystad to multiple provinces including Flevoland, Noord-Holland, and Gelderland.

Our Approach

A multi-site SEO strategy built for long-term growth

stucologie.nl

The flagship website — comprehensive showcase of all services, portfolio, and expertise. Designed to capture broad search intent across the Netherlands.

stukadoorlelystad.nl

Hyper-local SEO play targeting 'stukadoor Lelystad' — the #1 search term for their core market. Built to own the local search results.

schilder-spuiter.nl

Dedicated to the painting and spray-painting market segment. Captures an entirely different audience searching for 'schilder' and 'spuitwerk' services.

What else we did

40+ SEO-optimized blog articles driving organic traffic

19+ location-specific landing pages for service areas

Custom Next.js builds for maximum performance (no WordPress)

Structured data and Schema.org markup for rich search results

Integrated quote request forms with conversion optimization

Review management strategy resulting in 435+ Google reviews

The Websites

Three custom-built Next.js sites, each with a unique purpose

www.stucologie.nl

Main Website

Stucologie.nl

The flagship website — comprehensive showcase of all services, portfolio, and expertise. Designed to capture broad search intent across the Netherlands.

Visit website

www.stukadoorlelystad.nl

Local SEO

StukadoorLelystad.nl

Hyper-local SEO play targeting 'stukadoor Lelystad' — the #1 search term for their core market. Built to own the local search results.

Visit website

www.schilder-spuiter.nl

Market Segment

Schilder-Spuiter.nl

Dedicated to the painting and spray-painting market segment. Captures an entirely different audience searching for 'schilder' and 'spuitwerk' services.

Visit website